Overview
AudioEye is an industry-leading digital accessibility B2B SaaS product with a mission to eradicate every barrier to digital access. I oversaw the rebrand of the company, established the design system, redesigned the entire marketing website, launched multiple email marketing campaigns that drove an increase in installs, and supported the development of a comprehensive sales enablement program.
Process
Design System
My Role: Creative Direction, Lead Designer
As the brand has grown and matured, I've redefined color palette, responsive typography styles, button styles, input fields, and all components for the website. It was a priority to identify color options for text, backgrounds, and UI elements that had contrast ratio that passed WCAG 2.1 AAA.
Note: The Design System will be refreshed again in 2023.
Color Contrast Checker
My Role: Creative Direction, Lead Designer
Check out the color contrast checker →
AudioEye saw an opportunity to create a free product that allowed designers and developers to check their color contrast. While there are plenty of tools out there, none of them are accessible for assistive technology (AT) users.
Web Design
My Role: Creative Direction, Lead Designer
I was the primary contributor to the design of the marketing website. I collaborated with the CEO, CMO, and Sr. Software Engineer to ensure that we were driving lead-gen through our free trial model and improved the content architecture and navigation through a mega menu.
I was responsible for the UX and UI of all landing pages, the lead visual designer for all illustrations, and helped integrate all content changes into the CMS. All illustrations are all custom-made in Figma and content implementation are in a headless CMS called Prismic.
Note: The website has been stagnant after the departure of our CMO, however, the website will be refreshed again in 2023.
Video Production
My Role: Director, Graphic Designer, Script Writer
While collaborating with my favorite video producer, Grant Lemons, I created a multiple brand videos and video ads. I owned scriptwriting, storyboarding, creation of all illustrations, directing during the shoots, and supported during post-production on animations and edits.
A quick introduction to who AudioEye is.
A product demo of how to get started with AudioEye and what to expect from the product.
An overview of the AudioEye partner program.
A detailed overview of AudioEye's hybrid approach.
A few reasons why our team loves to work at AudioEye.
An example of a campaign we ran on showing the top accessibility mistakes websites have and how they actually affect people who use assistive technology (AT).
Our videos are made accessible with hand-written closed captions and audio description versions. On occasion, we'll produce a little social post just for fun.

Results
I am currently still the Sr. Manager of Brand and Design at AudioEye.