Strategy
Creativity tends to thrive inside constraints, not in spite of them.
Creativity tends to thrive inside constraints, not in spite of them.
I'm Sojin, a senior design director based in Portland, OR. I've spent ten years in brand and design for consumer and enterprise tech, with the last six years focused on accessibility and compliance. I've found that many teams treat constraints as the obstacle, but I see them as the brief. I stay close to the work and my designers, because I like to think the best creative direction comes from being in it, not above it.
I'm Sojin, a senior design director based in Portland, OR. I've spent ten years in brand and design for consumer and enterprise tech, with the last six years focused on accessibility and compliance. I've found that many teams treat constraints as the obstacle, but I see them as the brief. I stay close to the work and my designers, because I like to think the best creative direction comes from being in it, not above it.
Selected Works
Strategy
Focus
I spend a lot of time thinking about strategy and structure. How the team is built, how designers grow, and how creative direction translates across brand, marketing, and product.
I spend a lot of time thinking about strategy and structure. How the team is built, how designers grow, and how creative direction translates across brand, marketing, and product.
Creative Strategy
Creative Strategy
Creative Strategy
Org Design
Org Design
Org Design
Design Operations
Design Operations
Design Operations
Talent Development
Talent Development
Talent Development