Meta D&I

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Strategy

Meta D&I

-

Strategy

Meta D&I

-

Strategy

Meta D&I

-

Strategy

Data on diversity & inclusion for underrepresented communities in tech through meaningful storytelling.

Data on diversity & inclusion for underrepresented communities in tech through meaningful storytelling.

Data on diversity & inclusion for underrepresented communities in tech through meaningful storytelling.

Data on diversity & inclusion for underrepresented communities in tech through meaningful storytelling.

Three screenshots from the Facebook Diversity Hub website
Three screenshots from the Facebook Diversity Hub website
Three screenshots from the Facebook Diversity Hub website
Three screenshots from the Facebook Diversity Hub website

Overview

While working as a Design Strategist with Fresh Consulting, I helped Meta (formerly Facebook) tell a compelling story about their ambitious diversity and inclusion initiatives. In preparation for their 2019 Diversity Report, a highly-publicized document showing its progress toward diversity and inclusion in its workforce and helping people from underrepresented communities learn about careers in tech.

Screenshot of the Facebook Diversity Hub website
Screenshot of the Facebook Diversity Hub website
Screenshot of the Facebook Diversity Hub website
Screenshot of the Facebook Diversity Hub website
Three women to show diversity at Facebook
Three women to show diversity at Facebook
Three women to show diversity at Facebook
Three women to show diversity at Facebook

Process

Content Strategy


My Role: Content Strategist, Producer​



During the initial strategy phase, the team identified a critical insight that helped determine our approach to showing the ongoing institutional progress on diversity and inclusion while honoring employee commitments to support their colleagues—we needed to help Facebook built trust through storytelling rather than just merely presenting the data.


I was personally responsible for ensuring that all website content was gathered into one single document from the various Facebook employees. I worked closely with the leaders of each Employee Resource Group (ERG) to make sure that they were being represented. I was also responsible for coordinating weekly check-ins with the internal and external team members.

Screenshot of the Facebook Diversity Hub website
Screenshot of the Facebook Diversity Hub website
Screenshot of the Facebook Diversity Hub website
Screenshot of the Facebook Diversity Hub website
5 diverse people to represent Facebook

Results

We created a multi-faceted view of the richness of the human experience, showcasing the people behind the various initiatives and programs at Facebook. They have continued to uphold their promise to share their Diversity Report each year.