Overview
While working as a Design Strategist with Fresh Consulting, I helped Meta (formerly Facebook) tell a compelling story about their ambitious diversity and inclusion initiatives. In preparation for their 2019 Diversity Report, a highly-publicized document showing its progress toward diversity and inclusion in its workforce and helping people from underrepresented communities learn about careers in tech.
Process
Content Strategy
My Role: Content Strategist, Producer
During the initial strategy phase, the team identified a critical insight that helped determine our approach to showing the ongoing institutional progress on diversity and inclusion while honoring employee commitments to support their colleagues—we needed to help Facebook built trust through storytelling rather than just merely presenting the data.
I was personally responsible for ensuring that all website content was gathered into one single document from the various Facebook employees. I worked closely with the leaders of each Employee Resource Group (ERG) to make sure that they were being represented. I was also responsible for coordinating weekly check-ins with the internal and external team members.
Results
We created a multi-faceted view of the richness of the human experience, showcasing the people behind the various initiatives and programs at Facebook. They have continued to uphold their promise to share their Diversity Report each year.