YWCA Dayton is dedicated to eliminating racism, empowering women and promoting peace, justice, freedom and dignity for all. They were looking for a custom brand for the celebration of the organization's 150th anniversary.
Design a unique brand to celebrate the 150th anniversary
Make it feminine, sophisticated, and prioritize diversity
Deliver in a short turnaround time due to last minute request
YWCA had an intern create the first iteration of the brand, but the team was not happy with it. When they approached me, they asked me if I could "fix" the less-than-lovely logo design as a pro-bono project. It was a no-brainer—I love any opportunity to support an organization with a mission I stand behind.
I spent some time reading and reviewing information about YWCA, their mission, and the work they have been doing. This helped me gain perspective and understand the purpose of their work.
I knew when I started ideating that I wanted to play with hand-drawn line work. I knew wanted to keep it feminine and I wanted to play with something that felt delicate but yet strong.
I was able to deliver a refreshed brand to the YWCA team in just a couple days. I used Adobe Illustrator to illustrate the logos and explored colors that were warm that felt connected to a rich history.
Quote from Client:
"Sojin (Savannah) is an intuitive, compassionate designer who takes the time to truly understand your mission and purpose. Her work is extremely high-quality and her turnaround is incredibly fast."
— Audrey S, Vice President of Mission, Brand & Programs at YWCA
Taking on pro-bono work for non-profits you believe in is always a good use of time.