Nike U Move

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Strategy

Nike U Move

-

Strategy

Nike U Move

-

Strategy

Nike U Move

-

Strategy

Strategize and facilitate workshop sessions for the students to develop initiatives to bring back to campus.

Strategize and facilitate workshop sessions for the students to develop initiatives to bring back to campus.

Strategize and facilitate workshop sessions for the students to develop initiatives to bring back to campus.

Strategize and facilitate workshop sessions for the students to develop initiatives to bring back to campus.

Three images cropped in circles of college students being active with the Nike swoosh logo
Three images cropped in circles of college students being active with the Nike swoosh logo
Three images cropped in circles of college students being active with the Nike swoosh logo
Three images cropped in circles of college students being active with the Nike swoosh logo

Overview

Nike Project Move (now Nike U Move) is a student-led initiative to inspire a diversity of movement in every corner of the college campus.

A woman in a hijab stretching while doing yoga
A woman in a hijab stretching while doing yoga
A woman in a hijab stretching while doing yoga
A woman in a hijab stretching while doing yoga
Screenshot of the original Project Move website
Screenshot of the original Project Move website
Screenshot of the original Project Move website
Screenshot of the original Project Move website

Process

Web Design


My Role: UX Design, Content Strategy, and Messaging​.


The purpose of the website was to:


  • Accept applications from students

  • Showcase the current projects on campus

  • Provide validation for internal Nike stakeholders




Workshop Facilitation


My Role: Event Coordination, Workshop Session Planning


The 15-student cohort was brought to Nike World Headquarters (WHQ) for a first-of-its-kind workshop hosted by my team and featured prominent guest speakers such as Kevin Carroll, Coach Bennett, and other Nike employees. This workshop acted as a model for the students on how to create their own movements on their campus. ​I was responsible for creating workshop session materials, assisting the students in conceptualizing project ideas, prioritizing ideas based on the highest impact, and identifying the steps it will take to make the project come to fruition on their campus.



Marketing Support


My Role: Marketing Mentor


​As the students went back to Ohio to prototype their concepts and activate their projects on their campus, my team continued to meet virtually to educate, equip, and inspire the cohort. I assisted the students in marketing and communication efforts to disseminate their project information in every corner of The Ohio State University's campus.


Screenshot of Project Move's Instagram feed
Screenshot of Project Move's Instagram feed
Screenshot of Project Move's Instagram feed
Screenshot of Project Move's Instagram feed
Two black students smiling and brainstorming on ideas
Two black students smiling and brainstorming on ideas
Two black students smiling and brainstorming on ideas
Two black students smiling and brainstorming on ideas
A group shot of 15 diverse college students posing in front of Nike's world headquarters

Results

COVID-19 Curveball



Due to the pandemic, the first year of Project Move did not end as planned. However, we were still able to see one project launch on campus and document the cohort's experience. To close out the first year, we had a virtual party where we shared a special "Thank You" video to the cohort of the first 15.


However, after the success of the program, Project Move expanded to University of Texas and rebranded to Nike U Move.