Overview
Nike Project Move (now Nike U Move) is a student-led initiative to inspire a diversity of movement in every corner of the college campus.
Process
Web Design
My Role: UX Design, Content Strategy, and Messaging.
The purpose of the website was to:
Accept applications from students
Showcase the current projects on campus
Provide validation for internal Nike stakeholders
Workshop Facilitation
My Role: Event Coordination, Workshop Session Planning
The 15-student cohort was brought to Nike World Headquarters (WHQ) for a first-of-its-kind workshop hosted by my team and featured prominent guest speakers such as Kevin Carroll, Coach Bennett, and other Nike employees. This workshop acted as a model for the students on how to create their own movements on their campus. I was responsible for creating workshop session materials, assisting the students in conceptualizing project ideas, prioritizing ideas based on the highest impact, and identifying the steps it will take to make the project come to fruition on their campus.
Marketing Support
My Role: Marketing Mentor
As the students went back to Ohio to prototype their concepts and activate their projects on their campus, my team continued to meet virtually to educate, equip, and inspire the cohort. I assisted the students in marketing and communication efforts to disseminate their project information in every corner of The Ohio State University's campus.
Results
COVID-19 Curveball
Due to the pandemic, the first year of Project Move did not end as planned. However, we were still able to see one project launch on campus and document the cohort's experience. To close out the first year, we had a virtual party where we shared a special "Thank You" video to the cohort of the first 15.
However, after the success of the program, Project Move expanded to University of Texas and rebranded to Nike U Move.